How Many Websites and Apps Do You Really Need to Run Your Business? by Kiesha Tha Creator/CREATIVE EMPIRE

Let’s be real—running a business in the digital age can feel like juggling flaming swords on a tightrope. You’ve got websites, landing pages, CRMs, social schedulers, finance trackers, email platforms… and then your phone starts buzzing with another “must-have” app that promises to change your life. It’s overwhelming, distracting, and honestly—unsustainable.

So, how many tools do you really need to run your business?

Here’s the truth: You need what works for you, not what’s trending.

When I built CREATIVE EMPIRE, I fell into the same trap most entrepreneurs do. I downloaded every shiny app, subscribed to every “30-day trial,” and created multiple websites for every idea I had. It wasn’t long before I felt scattered, burned out, and completely disconnected from the heart of my brand. Sound familiar?

The shift came when I paused and asked myself:

What’s essential—and what’s just noise?

Here’s what I learned:

1. You only need ONE website, but it needs to be smart.

Your website is your digital home. It should reflect your brand, speak to your audience, and work for you—meaning it captures leads, showcases your offers, and builds trust 24/7. Whether you’re selling books, apparel, or screenwriting services, your site should be a hub, not a maze.

2. Keep your core systems under 5 platforms.

I will focus on these five key tools:

• Website Builder (like Wix or WordPress)

• Email Marketing (ConvertKit, MailerLite, or Flodesk)

• E-commerce (Shopify or a plugin like WooCommerce)

• Project Management (ClickUp or Notion)

• Design + Scheduling (Canva + Meta Business Suite)

That’s it. The rest? They’re accessories, not necessities.

3. Simplify to scale.

If your systems are overcomplicated, your growth will be, too. I’ve saw where entrepreneurs who says they spend more time learning apps than serving clients. That’s backwards. Your tech should enhance your creativity—not stifle it.

4. One password, one plan, one clear purpose.

Streamlining your tools doesn’t just save money—it saves your mental real estate. When you’re not logging into 10 different platforms daily, you have space to create, plan, and execute the vision that started it all.

So no, you don’t need “all the things.” You need the right things, aligned with your mission, your audience, and your peace of mind.

I learned how to not build CREATIVE EMPIRE on clutter—I’m building it on clarity. And you can do the same.

Stay creative,

KieshaThaCreatorI am not